Packaging design is a critical piece of your marketing efforts. Why? Because your packaging is either what distinguishes your product from another one on the shelf OR the first impression that a customer gets of your product when it arrives on their doorstep. So making your package design unique is a big part of making [...]
We've taken some time to compile some of the most creative business cards that we've found! These designs are definitely unlikely to get tossed in the trash and will stand out from all the others that potential clients might gather at a networking event!
There's been a lot of talk about Amazon's recent purchase of Whole Foods. In case you missed it, the online superstore is purchasing Whole Foods for $13.7 billion dollars, set up under a merger-style agreement. Regardless of where you stand on the scale from good to bad, this is certainly going to have a big impact on both well-established brands. How? Let's take a look!
As a small business owner, sometimes the list of things to do can be intimidating and seem expensive. But coming across as professional is one of the most important things that you can do to get more clients or customers! So take a look at this list and try to check off one at a time. Even a couple of small things can make a big difference in your level of professionalism!
Is your business the best in your niche? You may offer the greatest service for the highest value but if you don’t stand out, then you’ve already lost. There’s such an abundance of great businesses out there that you have to take great lengths to make yours more memorable than the rest. Consumers are bombarded [...]
Chances are if you think of Easter, you’re also going to think of chocolate eggs and bunnies. These chocolate treats have become such an integral part of many family Easter celebrations that the two are almost inseparable, particularly in advertisements. If you see a chocolate egg, chances are Easter immediately pops into your head – [...]
For most small business owners, the majority of their business-launching efforts go directly into developing a successful product or service – that is, the function of their company that will directly translate into sales. And this is understandable, right? The importance of establishing a positive cash flow for startups has been heavily documented, and strong [...]
There are plenty of great websites and tools for graphic designers. So sometimes it’s hard to narrow down exactly which tools are the best and which ones are the most useful to you. In the end, it really comes down to where you get inspiration and the type of work style that you have. But here [...]
Last weekend, Luke and I went to the Chicago Coffee Festival where we met some amazing people and got to learn from the experts about how to successfully open and brand a coffee shop. Here are our top 6 takeaways from the Coffee Fest to help with your coffee shop branding: The key is to [...]
Branding is one of those things that will make or break your business. It’s what makes people choose Starbucks over Dunkin Doughnuts or Macs over PCs. As a company that really specializes in branding, here are a few things that we think are crucial for you to understand: Branding is the practice of differentiation. Why should [...]