What Does Amazon Buying Whole Foods Mean from a Branding Perspective?

There's been a lot of talk about Amazon's recent purchase of Whole Foods.  In case you missed it, the online superstore is purchasing Whole Foods for $13.7 billion dollars, set up under a merger-style agreement.  This is another move in Amazon's recent strategy to acquire other types of brick-and-mortar stores, like bookstores.  But there [...]

By | 2017-07-01T03:45:10+00:00 July 3rd, 2017|Branding, Industry News|0 Comments

Customizing Your Business with Tailored Illustrations – Guest Post by Deanna Kei

Is your business the best in your niche? You may offer the greatest service for the highest value but if you don’t stand out, then you’ve already lost. There’s such an abundance of great businesses out there that you have to take great lengths to make yours more memorable than the rest. Consumers are bombarded [...]

By | 2017-05-10T01:13:13+00:00 May 10th, 2017|Branding, Business Development, Marketing|0 Comments

The Importance of a Brand (Plus 3 Key Elements)

For most small business owners, the majority of their business-launching efforts go directly into developing a successful product or service – that is, the function of their company that will directly translate into sales. And this is understandable, right? The importance of establishing a positive cash flow for startups has been heavily documented, and strong [...]

By | 2016-10-19T22:01:39+00:00 October 28th, 2014|Branding|0 Comments

Tools for Graphic Designers

There are plenty of great websites and tools for graphic designers.  So sometimes it’s hard to narrow down exactly which tools are the best and which ones are the most useful to you.  In the end, it really comes down to where you get inspiration and the type of work style that you have.  But here [...]

By | 2016-10-19T22:01:39+00:00 July 14th, 2014|Branding|0 Comments

5 Important Things to Know About Branding

Branding is one of those things that will make or break your business.  It’s what makes people choose Starbucks over Dunkin Doughnuts or Macs over PCs.  As a company that really specializes in branding, here are a few things that we think are crucial for you to understand: Branding is the practice of differentiation.  Why should [...]

By | 2016-10-19T22:01:40+00:00 June 1st, 2013|Branding|0 Comments