We get asked pretty often, "What is the key to creating viral content?" And while it's easy to say that virality is random, that's really not true. There are key principles that help with the spread of ideas, products, and services.
When I develop marketing strategies, I always keep one quote near the top of my mind, “A rising tide lifts all boats." Similar, but a bit different, is one you might be more familiar with, “What’s good for the goose is good for the gander”. The first, for me, is all about the idea of [...]
The media landscape is changing, which means the way that businesses manage media relations should be, too. Learn how to strengthen your strategy using these five methods.
Read some of our favorite live video fails and funny stories! Plus, learn great tips that will help you make your video as successful as possible.
As a small business owner, sometimes the list of things to do can be intimidating and seem expensive. But coming across as professional is one of the most important things that you can do to get more clients or customers! So take a look at this list and try to check off one at a time. Even a couple of small things can make a big difference in your level of professionalism!
So Twitter released its new design and layout and, honestly, here was my first thought: It looks just like Pinterest. I mean, sure, there are some differences, but the masonry layout, image-heavy design, and categorization look very similar to its competitor. Here are the two side-by-side: Of course, I don't [...]
Is your business the best in your niche? You may offer the greatest service for the highest value but if you don’t stand out, then you’ve already lost. There’s such an abundance of great businesses out there that you have to take great lengths to make yours more memorable than the rest. Consumers are bombarded [...]
Guest Post from Isabella Foreman Since digital marketing is such a valuable tool for your business, a quality campaign can sometimes be expensive. However, many businesses (especially new companies or ones that have less exposure to online marketing campaigns) sometimes make a terrible mistake - they tend to save funds by opting for low-quality images. [...]
Mobile devices took the world by storm. Computers got slimmer, phones got smaller, and tablets became available to almost everyone. With the rise of mobile devices came a vast fertile ground for mobile marketing. Mobile as a medium is so powerful and so personal that it has become a part of the users’ everyday lives. [...]
You've done the research - defined your niche, got your first clients or customers, and figured out your packages. You're ready to start serving more people, but it's just crickets. If they don't know you exist, they can't buy from you or hire you. Use these 3 methods to get more traffic to your site and let [...]