Retaining customers in a highly competitive environment can be a struggle. Of course, you need to have a good product, but there are other important factors to consider to keep your customers. We’ve outlined a few suggestions to keep customers over the long term while engaging in fierce competition.
Packaging design is a critical piece of your marketing efforts. Why? Because your packaging is either what distinguishes your product from another one on the shelf OR the first impression that a customer gets of your product when it arrives on their doorstep. So making your package design unique is a big part of making [...]
Google Analytics filters can help ensure that your data is as accurate as possible! Learn how to implement them into your account and why you should.
We get asked pretty often, "What is the key to creating viral content?" And while it's easy to say that virality is random, that's really not true. There are key principles that help with the spread of ideas, products, and services.
When I develop marketing strategies, I always keep one quote near the top of my mind, “A rising tide lifts all boats." Similar, but a bit different, is one you might be more familiar with, “What’s good for the goose is good for the gander”. The first, for me, is all about the idea of [...]
The media landscape is changing, which means the way that businesses manage media relations should be, too. Learn how to strengthen your strategy using these five methods.
Read some of our favorite live video fails and funny stories! Plus, learn great tips that will help you make your video as successful as possible.
As a small business owner, sometimes the list of things to do can be intimidating and seem expensive. But coming across as professional is one of the most important things that you can do to get more clients or customers! So take a look at this list and try to check off one at a time. Even a couple of small things can make a big difference in your level of professionalism!
So Twitter released its new design and layout and, honestly, here was my first thought: It looks just like Pinterest. I mean, sure, there are some differences, but the masonry layout, image-heavy design, and categorization look very similar to its competitor. Here are the two side-by-side: Of course, I don't [...]
Is your business the best in your niche? You may offer the greatest service for the highest value but if you don’t stand out, then you’ve already lost. There’s such an abundance of great businesses out there that you have to take great lengths to make yours more memorable than the rest. Consumers are bombarded [...]