Online advertising can't possibly get any smarter, can it? Of course it can! And it will, but that’s not what this article is about. This article is about the long-awaited infiltration of “smart advertising” into what has been, up until now, a mostly untouched, old-school form of promotion: The Billboard. Or really any type of board, inside or outside. [...]
Although most of us don’t spend a lot of time thinking about advertising for airlines, the aviation industry has actually produced a lot of creative and stylish advertisements over the years. And no wonder – for most people, differentiating between all the competing airlines isn’t their top priority. However, the advertisers have stepped up to [...]
Thanksgiving is a great time for family, food, and memories. It’s also a time of year where people are beginning to think about shopping for everything the holiday season requires! However, it can be a difficult balancing act for companies to stick out from the crowd while also creating a holiday ad campaign that people [...]
Over the years, the James Bond series has consistently mastered more than secret agent skills. The marketing in James Bond movies has seamlessly integrated product placement, co-branding opportunities, and “out of the box” creative thinking to drive ticket sales, fund the production of the movies themselves, and give consumers the opportunity to live vicariously through [...]
Your sales and marketing departments are both crucial elements to bringing your company business. Therefore, it’s absolutely crucial that the two departments work well together. This infographic created by Pardot, a marketing automation company, does a great job of describing ways to create peace between sales and marketing.
According to Google, 1 in 5 Halloween shoppers bought something from a retailer they’ve never used before. But the thing is, you don’t have to be a candy store or costume shop to use Halloween to your marketing advantage, as long as you’re just a little bit creative. Here are some easy ways to use [...]
Last week, Luke and I had the chance to explore the World of Coke in Atlanta and we were surprised by how great Coke’s marketing story is and how much we, as business owners, can learn from it. The story began when Coke did, in 1886. A pharmacist in Atlanta, Dr. John Pemberton, created a completely unique [...]