Mobile devices took the world by storm. Computers got slimmer, phones got smaller, and tablets became available to almost everyone. With the rise of mobile devices came a vast fertile ground for mobile marketing. Mobile as a medium is so powerful and so personal that it has become a part of the users’ everyday lives.
Through mobile devices, information is available to the users 24/7. They have an array of options that they can use for them to arrive at a decision about a certain product or service. The companies who were able to see the power of mobile marketing had a head start in making more meaningful connections with their customers. In case you haven’t engaged in mobile marketing yet, don’t worry, it’s not too late! In this article, we’ll look at some easy-to-follow steps that can help you enhance your mobile marketing strategy.
There are a variety of mobile devices that consumers use today. That’s why it’s important to make sure that the content you use for your mobile marketing campaign will be compatible for most, if not all, of the mobile devices out there. In addition, it is essential to update your materials whenever a new device is released.
Give Out Special Offers and Sales
With mobile marketing, you have to always remember that there is a very limited chance to catch the attention of your audience. With so many things going on, you have to be able to give them something that will attract them easily at one glance. One of the best ways to do this is to give out special offers, discounts, and sales on your mobile site. You can even include an opt-in that can let your users choose to receive updates and alerts whenever you have new offers. This can help you boost your response rates further.
Make Use of Proper Keywords
It may be easy to assume that keyword strategy is a part of content marketing. However, in truth, you have to make use of the proper keywords not just for content marketing but for mobile marketing as well. To make this work, be sure to include the location of your business, along with the keywords, since most mobile users search locally. Keep in mind that your keywords should be short, about three words or less.
Don’t Forget Your Contact Information
If you have a shop or a store, make sure that you include your contact information, address, and business hours. You can even include a map and directions on how to get there. Your customers will surely appreciate your effort in making it easier for them to find you.
Make Use of Hyper-Localized Marketing
Most shopping happens within a 5-kilometer radius from the home of the consumer. With hyper-localized marketing, you get to combine big data tools for analytics and the technology for IP geolocation. This allows you to gain leverage on your location data and social data insights.
The result of this is that it will be possible to give your audience the information that they need, which is personalized, relevant, and highly targeted. For example, you could give your customers discount coupons in real time based on their location and activities. When you handle hyper-localized marketing well, you will be welcomed by your customers and your strategy will be effective.
Engage with Your Audience
Never assume that everyone in your audience is alike. It’s important to engage with them one on one. This will give you insights into the kind of people that are attracted to your brand. You will learn about the different patterns of their behavior when interacting with you, the devices that they use, their location, activities, and even their styles and tastes.
You get to peek into these details when you take the time to engage with them. When they like or comment on the content that you shared or posted, post a reply. Look at their profiles and like and comment on their posts as well. That will give them the idea that there is a human being behind the business and the brand and will make them want to interact with you more.
Mobile apps are a goldmine of data. You can take full advantage of this with the right analyses. This is a way to get to know your audience more, other than by interacting with them and engaging them. Only you will know what kind of data is important for you and your business, so you have to do this wisely. Otherwise, you may be overwhelmed with tons of data that you don’t really need. The insights you will get from this will help you in improving your mobile site, app, and business. You get to give your customers a more personalized experience because you took the time and effort to get to know the kind of shoppers that they are.
Mobile marketing may not be as easy as it seems. It is not for those without great determination, perseverance, and patience. However, it is not impossible. If you execute mobile marketing well, it will surely pay off.
With mobile marketing, you need the right combination of imagination and creativity, and along with your data-driven mindset and a deep belief in what your brand has to offer, you’ll find success. It may be daunting to do all these things alone. It’s good news that with the rise of mobile marketing, there is also an availability marketing agencies that are ready to help and share their knowledge.
Bio: Nicolas Finet is a Co-founder of Sort-list.co.uk an online solutions company based in Belgium. He earned his master’s degree at Solvay Business School and graduated as Cum Laude in Business Engineering (management) with a Major in Marketing. Follow him on Twitter @nifinet!