A contact page is an important part of every website. It gives customers and potential clients a way to get in touch with you, ask any questions they may have, or find the physical location of your business.
But what if people aren’t filling out your contact form? How can you make it as effective as possible?
Here are some ways that you can improve your contact page to increase your conversions:
1. Make sure you’re using an effective contact form.
It’s possible that your contact form just isn’t quite as effective as it could be. Start out by double checking that it works. Can you successfully submit the form? Do you receive the submission? Does it submit quickly? It’s always a good idea to double check the form functionality from time to time just to make sure that it submits.
But there are other components that make for an effective form:
- Have an effective layout. Think about the ease-of-use of your form. Are the fields understandable? How does it look on mobile devices? Consider adding in placeholder text to give examples of the content you want in each field (i.e. 555-555-5555 for a phone number field). And make sure the field titles are large enough to read!
- Don’t include too many fields. There’s nothing quite like trying to ask a simple question on a form but having to fill out 15 fields to do so. Try to keep the number of fields you include to a minimum in order to encourage more submissions. Once you’ve made initial contact, you can ask any additional questions!
- Watch what fields you make required. Generally, you want to reduce the barrier-to-entry as much as possible. So only make the necessary fields required – name, email, etc. People may be reluctant to submit personal information (like date of birth, phone number, address, that kind of thing) so unless they’re critical for your business, try not to make those types of fields required.
2. Have a clear CTA.
If you have a contact page but don’t ask people to take any action, why will they? Your specific contact page goals may be completely different from someone else’s. What’s most valuable to you? Is it a contact form? A click through to social media? A phone call? Make sure you ask for what you want!
FHoke did a great job implementing this principle on their contact page. They have calls to action that meet different needs of their site visitors. For people who may just have a question, they have a button that links to an email address with the call to action, “Send us a message.” For site visitors who want to get started on a project, their button says, “Kickstart your project.” These are clear and compelling ways to get someone to click a button and get in touch.
Remember, your call to action should instruct someone to take the action that you want. It should be clear and concise but should appeal to your specific audience. You may also want to make your call to action stand out by using a larger font or colored button.
It doesn’t have to be complicated. Even saying something like, “Get in touch” or “Ask us a question” can get the contact process started.
3. Explain why people should get in touch with you and what the process is.
Why should people get in touch with you? What will they get in exchange? Think through what you’ll provide for people who fill out your form. It could be a free consultation, answers to their questions, a quote, or the start of a project.
Combadi added a few sentences above their contact form to let their site visitors know why they should fill out the form. Their words convey trust and experience and they make it clear that they’ll answer any questions that their customers may have.
4. Include other contact options and make your contact information clickable.
But not all of your site visitors will want to fill out a form. So make sure to provide them with other ways to get in touch with you – a phone number, email address, physical address, etc.
A great practice is also to make your information clickable for ease-of-use. For example, if someone clicks on your email address, it can automatically open their mail application so they can send you an email. If someone is on their phone and clicks on your address, it opens it in Google Maps. If someone clicks on your phone number, it automatically starts the call on their phone.
Any steps you can take to make it easier for people to get in touch are great!
We made this a big focus of the contact page that we designed for Coastal Solar. Each individual location has contact information that’s easy to view with clickable Call Now buttons.
5. Redirect to a thank you page upon completion.
A thank you page is an excellent way to improve your contact page! It allows you to both thank your site visitors for reaching out and to make it very clear to them that their submission went through. You can also use this opportunity to let them know how long it will take you to respond (i.e. “we’ll get back to you within 48 hours”) or even present them with related information, like blog posts or freebies.
A thank you page is also valuable because you can use it to track form submissions. For example, if you’re running a Google AdWords campaign, you can place a tracking code on the thank you page to help you measure how many leads you’re getting from the ads.
We set up something like this for Versa Marketing – their contact form redirects to a thank you page that lets them know that their submission went through and that someone will reach out to them soon.
I would encourage you to think through your site and see what ways you can improve your contact page. Trust me – a few changes can go a long way!
OR view some more tips for a successful website.