Growth is an important aspect of a business. When markets and climates are changing, businesses need to adapt or be left behind. So it’s certainly understandable that many businesses would start considering mobile technology and providing a mobile app for their customers.

As of August 2017, there were approximately 3.5 billion mobile users according to research from Statistica. That’s an incredibly large segment of the population poised and ready to consume information on their mobile phones. As time goes on, that number is only going to grow. If you’re in a mindset of seeing whether or not a mobile app is a good fit for your business, here are some things to keep in mind.

mobile app tracking fitness

The Pros of Your Business Having Its Own Mobile App

Constantly Maintain Top of Mind Awareness with Your Customers

Having an icon for your business on the home screen of your customers’ app is advertising every time they use their phone. It reminds them of your company everytime they see it, and can result in spur-of-the-moment purchases and interactions that you would not get otherwise. Having a mobile app on your customers’ phone can be like having a sales rep with them at all times, 24/7. There really isn’t anything else quite like that out there.

Push Notifications Can Drive Sales When Used Correctly

Localytics research has found that 50% of mobile users find push notifications annoying, but the other half of them can see the use and benefits when done correctly. Push notifications are a way to send a message to your mobile app users the same way they receive an alert for a missed call or text message. They have the highest open rate of any marketing-related tool, but as expected, can get annoying when you use too many of them. Making them meaningful can be a huge way to keep customers returning to your business.

mobile app tracking sales

The Cons That Go Along With Mobile Development

Mobile Apps Require Additional Marketing Resources and Budgets

Like anything else in business, proper planning is required to make the most out of your mobile app. If you don’t promote, manage and create your mobile app with goals in mind, it will not succeed. You should already be prepared to spend more than the cost of designing and creating your app on promoting it. If you are already struggling for resource management in your business, a mobile app should not be expected to turn that around on its own.

A Bad Mobile App Experience Can Sour Your Image

If your customers prefer to use your mobile app versus interacting with you by another means then they’ll be thrilled you provide the option. However, if that experience isn’t a positive one, it could have massive repercussions. Slow loading, freezing, crashing, and loss of data are a few negative experiences that your app could deliver to customers. It requires an additional investment to test and manage your app technically, and if these aren’t properly managed, your business may suffer for it.

Like anything else in business, mobile app development should be taken seriously and with great care. The benefits of having a mobile app are great, but you must also consider if your business is adequately equipped to deliver a proper experience. If it is prepared, then you should definitely begin to offer options to your customers. The time is now.

Guest Post By: Nick Rojas

Nick Rojas is a self-taught, serial entrepreneur who’s enjoyed success working with and consulting for startups. Using his journalism training, Nick writes for publications such as Entrepreneur, TechCrunch, and Yahoo. He concentrates on teaching small and medium-sized enterprises how best to manage their social media marketing and define their branding objectives.

Twitter: @NickARojas