Digital Advertising Case Study: Genealogy

A global leader in genealogy research came to us to improve their online lead generation program.  In just a few months, we saved the company thousands of dollars and dramatically improved their analytics tracking by manually designing a reporting method when Google Analytics and other software solutions were not able to provide the data they needed to connect online leads with offline sales activities.

digital advertising case study results comparison

We also worked with the client to eliminate a large amount of wasteful spending by removing ads that weren’t making an impact and creating new, successful ad concepts.

 PROVEN RESULTS

Cost of lead generation down 51%

Before: Their leads were costing, on average, $74.03 each!

After: After less than 2 months, leads were costing an average of $36.84!

Giant annual savings

This lead to an annual Adwords savings of over $70,000!

Eliminated wasteful spending

Additional advertising savings: $55,000 annually.

Total Annual Savings: $125,000

A global leader in genealogy research came to us to improve their online lead generation program.  In just a few months, we saved the company thousands of dollars and dramatically improved their analytics tracking by manually designing a reporting method when Google Analytics and other software solutions were not able to provide the data they needed to connect online leads with offline sales activities.

digital advertising case study results comparison

We also worked with the client to eliminate a large amount of wasteful spending by removing ads that weren’t making an impact and creating new, successful ad concepts.

 PROVEN RESULTS

Cost of lead generation down 51%

Before: Their leads were costing, on average, $74.03 each!

After: After less than 2 months, leads were costing an average of $36.84!

Giant annual savings

This lead to an annual Adwords savings of over $70,000!

Eliminated wasteful spending

Additional advertising savings: $55,000 annually.

Total Annual Savings: $125,000

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