Halloween Marketing the Right Way

You don’t have to be a candy store or costume shop to use Halloween to your marketing advantage, as long as you’re just a little bit creative.

Here are some easy ways to use Halloween to your marketing advantage:

• Think about what potential customers are looking for.  Could you offer Halloween makeup tips?  Halloween costume ideas?  A list of parties in your area?  Don’t give information that has absolutely nothing to do with your products or services, but be creative!  Come up with unique ideas!
• Create a funny video with your employees.  Dress up in costumes, or figure out a fun way to incorporate something scary into your services or products.  Video content is one of the best ways to get potential customers to react.
• If your company has a Halloween party, post pictures or videos of your employees having fun together.  Showing your company culture and how your employees interact with each other could do wonders for your brand.
• Have a pumpkin carving contest or a costume contest on your Facebook page.  It will allow your fans to interact with your brand.  Make sure that you offer a prize that people will want, whether that’s an iPad or a free sample of your product.
• Use keyword tools like Google Alerts to figure out what people are searching about Halloween.  Try to tie that into social media and your marketing.
• PSPrint.com suggests that you create a promotional material – like a flier, sales book etc. – incorporating your products or services into ghost stories or creepy history facts.
• Send out postcards with Halloween sales or promotions.  Incorporate scary Halloween images into the design of the postcards.