Integrated Marketing Case Study: Coastal Solar

We provided Coastal Solar with full-service integrated marketing services to help them generate more awareness of their company, visitors to their website, and leads for their sales representatives. We also focused on campaigns that would help them turn a higher rate of visitors and leads into clients and keep in touch with interested people who have visited their website or online platforms in the past.

We’ve worked hard to constantly refine their website based on regular analytics analysis. We also created a number of landing pages for offline and online campaigns and created and managed advertising accounts with the major search engines and other platforms.

Additionally, we’ve helped them integrate offline marketing campaigns with online tactics to continue to reach people in a variety of ways. When marketing at live events, we’ve developed online campaigns to generate more traffic to their booth and connect with highly targeted visitors of specific events. We also created landing pages to be filled out by live visitors at events so that we can reconnect with these same people through online marketing in the future.

We implemented tracking on their website and social media platforms so that we can reach folks long after the first impressions. For Coastal Solar, education and long-term engagement is a key component to successful marketing campaigns as the buying process can be drawn out over many months or even years.

Full-Service / Integrated Marketing Services Utilized:

  • Website Design and Management
  • Content Creation (written, Video, and Graphics)
  • Search Engine Optimization (content)
  • Adwords / PPC
  • Online Ads (Display, remarketing, and social media)
  • Landing Pages (lead generation + integration with offline campaigns)
  • Landing Pages (Integration with offline marketing)
  • Digital Marketing Consulting
  • General Marketing Consulting
  • Social Media Consulting
  • Analytics Reports
  • Tracking + Remarketing
  • Graphic Design (Digital + Print)
  • Email Marketing (Content, Design, and implementation)

Increased Traffic/Leads/Results Month Over Month:

integrated marketing case study example of website traffic

As a result of our integrated marketing campaigns, we’ve helped Coastal Solar generate hundreds of leads and reconnect with former website visitors and other contacts who had yet to become customers. We’ve also increased their organic search engine traffic by 472% in 12 months – helping them generate organic leads without advertising costs.

 PROVEN RESULTS

Search Engine Traffic

Increased by 472% in 12 months

Overall Website Traffic

595% Increase in 12 months

Leads (Contacts) Generated

Over 350

AdWords Conversion Rate

(Aggregated, all campaigns) 10.4%+

View Their Site

 PROVEN RESULTS

Search Engine Traffic

Increased by 472% in 12 months

Overall Website Traffic

595% Increase in 12 months

Leads (Contacts) Generated

Over 350

AdWords Conversion Rate

(Aggregated, all campaigns) 10.4%+

View Their Site

We provided Coastal Solar with full-service integrated marketing services to help them generate more awareness of their company, visitors to their website, and leads for their sales representatives. We also focused on campaigns that would help them turn a higher rate of visitors and leads into clients and keep in touch with interested people who have visited their website or online platforms in the past.

We’ve worked hard to constantly refine their website based on regular analytics analysis. We also created a number of landing pages for offline and online campaigns and created and managed advertising accounts with the major search engines and other platforms.

Additionally, we’ve helped them integrate offline marketing campaigns with online tactics to continue to reach people in a variety of ways. When marketing at live events, we’ve developed online campaigns to generate more traffic to their booth and connect with highly targeted visitors of specific events. We also created landing pages to be filled out by live visitors at events so that we can reconnect with these same people through online marketing in the future.

We implemented tracking on their website and social media platforms so that we can reach folks long after the first impressions. For Coastal Solar, education and long-term engagement is a key component to successful marketing campaigns as the buying process can be drawn out over many months or even years.

Full-Service / Integrated Marketing Services Utilized:

  • Website Design and Management
  • Content Creation (written, Video, and Graphics)
  • Search Engine Optimization (content)
  • Adwords / PPC
  • Online Ads (Display, remarketing, and social media)
  • Landing Pages (lead generation + integration with offline campaigns)
  • Landing Pages (Integration with offline marketing)
  • Digital Marketing Consulting
  • General Marketing Consulting
  • Social Media Consulting
  • Analytics Reports
  • Tracking + Remarketing
  • Graphic Design (Digital + Print)
  • Email Marketing (Content, Design, and implementation)

Increased Traffic/Leads/Results Month Over Month:

integrated marketing case study example of website traffic

As a result of our integrated marketing campaigns, we’ve helped Coastal Solar generate hundreds of leads and reconnect with former website visitors and other contacts who had yet to become customers. We’ve also increased their organic search engine traffic by 472% in 12 months – helping them generate organic leads without advertising costs.

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