Genealogists.com is the world’s largest family history research firm. They have a team of over 4,000 professional genealogists, historians, geneticists, analysts, and university professors/scholars who work on-site in over 3,000 locations and archives around the world.
Genealogists needed some digital ad designs that could serve several purposes:
- Retarget to people who visited the site and encourage them to make a purchase
- Reach out to specific target audiences and drive new traffic to the website
- Reach audiences on social media platforms (like Facebook)
- Fill ad slots on specific related websites
We created several digital ad designs (in approximately 8 sizes each) and managed their ad campaigns.