Project Description

High-Light Electric

  • Received the Young Entrepreneur Award from the U.S. Small Business Administration
  • Top 25 minority-owned businesses in Southern California
  • In the Top 50 Fortune 500 companies for small business owners
  • Inc. 5000 Honoree
  • California Excellence Award

As you can see, HLE is an amazing organization that has won many awards over the years.  As a family company handed down from generation to generation, their founders have so much integrity and just an incredible willingness to work hard and do whatever it takes to be successful.  Their entrepreneurial spirit inspires us everyday and they’re such a joy to work with.  We look forward to working with them in the future and seeing what strides they continue to make in the world of entrepreneurship and small business.

The Project

HLE needed a new construction logo that encompassed the variety of services that they offer, while continuing to grow their brand with the growth of their company.  At the same time, they needed something that could transition from medium to medium – clothing, stationary, websites, trucks – and be easily recognizable.  We incorporated an iconic bridge into the logo, one of the primary services that they offer, as well as a simple “HLE” logotype that they can use when a simpler logo is needed. We were able to incorporate these elements into the logo that they have today.