Industry: ,
Platform:

Services provided: Web design, development,
UI/UX, SEO

About Lambright Flooring

Lambright Flooring is a hardwood floor distributor that carries everything from traditional to contemporary to ultra-custom wood flooring options. They work with projects of all sizes and are proud of the brands they get to call partners.

The Project

Lambright Flooring wanted their website redesigned, and adapted to their new requirements: an online store. They were looking for a way to send wood flooring samples to potential customers at no charge, but while still capturing customer information and shipping details.

We modernized their site, with a home page comprised of full-screen sections, and built a new storefront for them with WooCommerce. Their sample ordering page can be filtered by a wide variety of attributes — color tones, thickness, finish, price, and more — in a very visual way. Each individual flooring product also has detailed product information and eye-catching photos.

We modified the checkout process as well, adding additional fields to capture project information like timeline and size. Now, not only can interested parties easily get product samples, Lambright Flooring can also follow up with them to make the sale.

Key Functionality

  • Ajax filters on product archive pages, with color swatches and imagery
  • A complex product attribute system with filtering and categorization
  • A customized checkout page to capture project information
  • Popup photo galleries for each wood flooring brand
  • A sample ordering process so interested clients can get a free sample shipped to their address, which Lambright Flooring can then turn into a project quote

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