Industry: Tech/SaaS
Content provided: Blog content, tech content, SEO content

About Omnisend

Omnisend is an email and SMS marketing platform built for ecommerce brands across platforms. They offer big-platform power and impressive marketing automation without the overpriced fees. 

The Work

Omnisend’s content has to do more than explain features (though that’s important, too). They need to give stores fresh advice and actionable tips to grow their stores using solutions primarily provided by Omnisend. 

Omnisend filled a critical hiring gap with a robust content production sprint from Blue Ivory. We were their natural choice for ecommerce, WooCommerce, and WordPress-specific content that could genuinely educate readers while contributing to Omnisend’s growth goals.

Behind the scenes, Blue Ivory handled the research, positioning, writing, product integration, competitive framing, SEO structure, CTAs, examples, and supporting visuals needed to make each article useful, persuasive, and ready to perform.

The result: a stronger library of ecommerce content that meets shoppers, store owners, and marketers at moments of high intent — then connects their goals directly to Omnisend’s automation, segmentation, email, SMS, and omnichannel capabilities.

Key Advantages

  • An ecommerce-first content strategy. A practicing team of ecommerce experts, Blue Ivory created content around the real problems online stores are trying to solve: abandoned carts, weak email performance, SMS marketing, customer retention, and audience growth. Each piece was designed to meet readers where they were and connect practical advice to Omnisend’s value.
  • True end-to-end execution. Once a topic was selected, we handled the full production process: research, outline, SEO structure, writing, editing, product positioning, CTA placement, image sourcing, screenshot planning, and final polishing.
  • Built-in SEO optimization. Every article was structured around search intent, competitive positioning, scannable headings, practical FAQs, and conversion-minded calls to action. The goal was simple in the end: Attract the right readers and move them closer to trying Omnisend.
  • Product-led education without the hard sell. We wove Omnisend naturally into helpful educational content, showing how features like automation workflows, segmentation, SMS, push notifications, reporting, and WooCommerce integration solve real ecommerce problems.
  • Practicing WooCommerce and WordPress expertise. Blue Ivory brought deep WordPress and WooCommerce knowledge to topics that required more than surface-level marketing copy. The Blue Ivory team actively builds and markets real-world ecommerce stores. From plugin setup and cart recovery workflows to email customization and monetization strategies, we used that experience to help Omnisend speak credibly to store owners using WordPress.
  • Strategic competitive framing. Omnisend operates in a crowded category with major competitors like Klaviyo, Mailchimp, and Attentive. Our content helped reinforce Omnisend’s practical edge: powerful ecommerce marketing tools, strong automation, approachable setup, omnichannel capabilities, and better value for growing brands.
  • Conversion-focused CTAs and product connections. Each piece included clear, natural pathways from education to action, whether readers wanted to customize WooCommerce emails, recover abandoned carts, launch SMS campaigns, or grow revenue with WordPress. The content made Omnisend feel like the logical next move — not an interruption.
  • Practical examples readers can apply immediately. Instead of staying at the strategy level, we gave readers concrete steps, use cases, plugin instructions, campaign ideas, timing recommendations, and best practices they could put to work right away.

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