Industry: Event merch/swag
Deliverables: “Easter Egg” style poster and puzzle
The Project
When the Blue Ivory team sponsors events, we always want to bring swag that’s engaging, creative, and different from the usual t-shirts, koozies, and pens. And when we attended WordCamp US 2025, we wanted to send people home with a real memory of the event — something they would actually use and display in their homes. The result? A bespoke, custom illustrated, WordPress-themed poster, plus a matching puzzle for giveaways winners and clients.
The goal was to design something that evoked elements of a children’s “seek and find” book. We wanted to include the Blue Ivory brand and references to WordPress and WordPress-adjacent subjects in a subtle way that was also whimsical.
The resulting poster and puzzle are packed full of fun Easter eggs, including plenty of location-specific references in the overall composition of the landscape. The goal was to create something that was truly fun, mentally stimulating, and creative that reflected both the spirit of the Blue Ivory team and the folks that are a part of the WordPress community.
It’s been so fun to see social posts of people assembling their puzzles and hanging their posters in their offices and homes. We love being part of the WordPress community!
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