Social Media Case Study – Home Healthcare

A home healthcare company asked us to improve their visibility and reputation on Facebook. We designed campaigns that provided relevant content to people looking for caregivers for their aging loved ones and emotionally supportive content that gave followers a chance to respond and encourage each other during what is an emotional time in their lives.

By doing this, we not only massively increased their following and organic reach, but we helped identify potential clients and engage them through social media. Additionally, we also helped this healthcare company find qualified candidates for employment – a big need for the company.

How?

We developed custom content, graphics, and videos that invoked shares and reactions from people the brand wanted to reach. These included encouraging quotes and articles for loved ones of aging parents, humorous and inciteful content for the aging ones themselves and other posts that connected with their audience.

social media case study results

 PROVEN RESULTS

Likes/Followers on Facebook

Increased by 685% !

Organic Reach *

Increased 1,200% !

Duration: 6-month Campaign

*the number of people who saw content from this company NOT delivered through paid advertising

 PROVEN RESULTS

Likes/Followers on Facebook

Increased by 685% !

Organic Reach *

Increased 1,200% !

Duration: 6-month Campaign

*the number of people who saw content from this company NOT delivered through paid advertising

A home healthcare company asked us to improve their visibility and reputation on Facebook. We designed campaigns that provided relevant content to people looking for caregivers for their aging loved ones and emotionally supportive content that gave followers a chance to respond and encourage each other during what is an emotional time in their lives.

By doing this, we not only massively increased their following and organic reach, but we helped identify potential clients and engage them through social media. Additionally, we also helped this healthcare company find qualified candidates for employment – a big need for the company.

How?

We developed custom content, graphics, and videos that invoked shares and reactions from people the brand wanted to reach. These included encouraging quotes and articles for loved ones of aging parents, humorous and inciteful content for the aging ones themselves and other posts that connected with their audience.

social media case study results

Examples of posts:

social media post example
social media post example
social media facebook post example

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