Industry: Tech/SaaS
Content provided: Blog content, tech content

About Akismet

Akismet protects over 100 million websites from spam with a 99.99% accuracy rate. Better yet, it does all this behind the scenes so users don’t have to prove they’re not a robot. 

Akismet makes the web safer, cleaner, and far less annoying — for users and organizations alike.  

Key Advantages

  • Technical accuracy and validation. Blue Ivory combined in-house technical experience, developer verification, hands-on testing, and SME research to produce content Akismet’s team could trust — while minimizing the review burden on their internal experts.
  • True end-to-end execution. Once Akismet chose a topic, we handled the full production process: researching, writing, editing, sourcing visuals, optimizing for SEO, loading content, and preparing each piece for publication.
  • Built-in SEO optimization. Every piece was developed with search performance in mind from day one. We used enterprise-grade SEO tools to guide structure, keywords, metadata, and on-page optimization, helping each asset launch with a stronger foundation.
  • A fully managed, low-lift workflow. Our structured, multi-step process kept Akismet’s team informed without slowing them down. We built in technical and marketing review while reducing bottlenecks, endless revisions, and unnecessary Slack back-and-forth.
  • Complete visual production. Blue Ivory sourced, created, and licensed supporting imagery for each piece, including custom screenshots and step-by-step visuals captured directly from dedicated development environments.
  • Deep SME research. For more technical topics, we conducted extensive research and sourced external subject matter experts for verification before asking for Akismet’s internal team’s time.
  • Hands-on product validation. We maintained dedicated development environments to test workflows, capture accurate screenshots, and verify every step we recommended. 

The Work

When your biggest competitor is Google and customers include some of the world’s most trusted brands, your content is held to a higher standard. 

That’s why they turned to Blue Ivory to strengthen their knowledge base, blog, and case study content. We provided full end-to-end production to complement Akismet’s impressive product with equally effective marketing content. We did all of this without burdening their internal team or adding marketing headcount.   

We reached deep into our in-house team and technical network for testing, verification, and research that would make the team at Akismet shine. 

The result is an improved homepage, more effective free-to-paid user conversion page, and a proud leadership team. 

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