Industry: Tech/SaaS
Content provided: Blog content, tech content, SEO content

About Hostinger

Hostinger is a high-energy, fast-growing hosting company out of Lithuania. Founded in 2004, they now have five millions users across 150 countries. 

With an ever-increasing presence in the WordPress community, big ambitions, and a strong relationship with the marketing pros at Blue Ivory, it’s only natural we’ve collaborated on a few things over the years. 

The Work

Their big ambitions mean they accept nothing but the best. While they prefer to hire internally in Lithuania, they’ve also turned to the experts at Blue Ivory to bridge bandwidth gaps while maintaining specific content expertise and high-end quality. 

Working closely with Hostinger’s marketing team — including their head of organic marketing — Blue Ivory became a trusted content partner for technically informed, SEO-focused articles across high-value topics. We helped Hostinger educate readers, compete in crowded search categories, and strengthen its position as a serious player in the WordPress community.

The result: A strong relationship that gives Hostinger extra editorial bandwidth, deeper WordPress expertise, and polished organic content built to perform in competitive search markets.

Key Advantages

  • Deep WordPress and WooCommerce expertise. Blue Ivory brought hands-on knowledge of the WordPress ecosystem to Hostinger’s content program, covering topics like themes, category page template development, WooCommerce tool comparisons, agency workflows, and specific types of website builds with clarity and confidence.
  • SEO-focused content built for competitive categories. Hosting, WordPress, ecommerce, and website-building topics are crowded, high-value search spaces. We created structured, comprehensive content designed to help Hostinger compete for organic visibility while still serving real reader intent.
  • A trusted extension of the marketing team. Blue Ivory worked as a reliable outside partner for Hostinger’s organic marketing team, providing extra content capacity without creating extra management burden. The relationship gave Hostinger dependable editorial support from a team already fluent in WordPress, hosting, and SaaS in general.
  • Technical accuracy with accessible explanations. Hostinger’s audience ranges from first-time website owners to developers and agencies. We translated technical concepts into clear, practical guidance without oversimplifying the details that matter.
  • Strategic product alignment. Each article connected naturally to Hostinger’s broader product ecosystem, including WordPress hosting, WooCommerce hosting, agency tools, website-building solutions, security, performance, and customer support — without making the content feel forced or overly promotional.
  • Long-form execution across complex topics. From step-by-step WordPress tutorials to comparison pieces and curated product roundups, Blue Ivory handled research, structure, writing, positioning, and polish for articles that needed to be useful, scannable, and credible.
  • Content for beginners, builders, and growing businesses. We helped Hostinger speak to multiple audience segments at once: entrepreneurs launching their first site, agencies looking for better lead generation, WordPress users customizing their sites, and ecommerce brands comparing platform options.
  • Relationship-driven collaboration. Beyond one-off assignments, Blue Ivory built a strong working relationship with Hostinger’s marketing leadership, making it easier to move quickly, understand expectations, and deliver content aligned with their organic growth strategy.

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