About Jetpack
With millions of active installs, Jetpack is one of the most popular WordPress plugins in existence. Jetpack is designed to elevate everything about the WordPress experience, with tools spanning from security and performance to growth and design.
Owned by Automattic, the folks behind WordPress.com, the Jetpack team knows WordPress deeply, so upholding their reputation of expertise is critically important. Blue Ivory Creative has been Jetpack’s content agency since 2019.
The Work
Jetpack operates in a highly-competitive space where best practices are simply the default. Standing out requires serious dedication.
Blue Ivory brings scale to their content marketing operations without sacrificing the human element or putting the Jetpack brand at risk with inaccuracies, off-brand messages, or missed deadlines.
Our fully-managed process covers everything from initial draft through technical reviews, visual design, loading posts, creating content for social media promotions, and more. Jetpack employees are only looped in at key moments in batches, so they stay involved and can be confident in what’s published without getting bogged down in hours of work.
Jetpack also asked us to create a suite of new featured image concepts for their blog. We started with three separate identity directions that were being used by the client.
From there, we re-contextualized existing assets and expanded upon them with new icons in the same style, new template variations, etc. We then created example templates using current content to showcase how each template was used depending on the layout, category, or copy.
Lastly, we created a usage guide that explained our choices and how to use the templates so that the client could easily onboard anyone on their internal graphics teams to reliably create and implement the featured image layouts.
Key Advantages
They feel like an extension of our team — with no micromanaging required.
When you’re managing a marketing program, you’re constantly putting out fires. Blue Ivory is the exception. Week after week, they deliver accurate, high-quality content that rarely needs edits.
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