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About Jetpack

With millions of active installs, Jetpack is one of the most popular WordPress plugins in existence. Jetpack is designed to elevate everything about the WordPress experience, with tools spanning from security and performance to growth and design. 

Owned by Automattic, the folks behind WordPress.com, the Jetpack team knows WordPress deeply, so upholding their reputation of expertise is critically important. Blue Ivory Creative has been Jetpack’s content agency since 2019. 

The Work

Jetpack operates in a highly-competitive space where best practices are simply the default. Standing out requires serious dedication. 

Blue Ivory brings scale to their content marketing operations without sacrificing the human element or putting the Jetpack brand at risk with inaccuracies, off-brand messages, or missed deadlines. 

Our fully-managed process covers everything from initial draft through technical reviews, visual design, loading posts, creating content for social media promotions, and more. Jetpack employees are only looped in at key moments in batches, so they stay involved and can be confident in what’s published without getting bogged down in hours of work. 

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Key Advantages

  • A fully managed, low-lift workflow: We run a structured, multi-step process that includes technical and marketing review without creating bottlenecks. Jetpack’s team stays informed with minimal time investment, eliminating endless revisions and back-and-forth Slack messages.
  • Built-in technical accuracy: Every piece is validated by experienced technical reviewers, including Blue Ivory’s in-house development team.
  • True end-to-end execution. We don’t stop at writing. Every article is fully prepared for publication — formatted, tagged, optimized, and loaded directly into WordPress.
  • Hands-on product validation. We maintain a dedicated development environment to test workflows, capture screenshots, and verify every step we recommend. This ensures that content reflects real, up-to-date user experiences.
  • Complete visual production. All imagery is sourced, created, and licensed by Blue Ivory, including custom screenshots and step-by-step visuals pulled directly from our dev environment.
  • Scalable, human-first AI editing. When Jetpack prefers to start with their own AI-based draft, we fact-check, refine, and elevate it — adding original insight and removing generic or inaccurate output. This contributes to scale without sacrificing credibility.
  • Built-in SEO optimization. We handle SEO optimization using enterprise-grade tools so that every piece is positioned to perform from day one.
  • Content + distribution support. Each article is paired with ready-to-use social media copy, making it easy for Jetpack to promote content across channels without additional lift.
  • They feel like an extension of our team — with no micromanaging required.

    When you’re managing a marketing program, you’re constantly putting out fires. Blue Ivory is the exception. Week after week, they deliver accurate, high-quality content that rarely needs edits.
    Rob Pugh
    Rob Pugh
    Automattic (Jetpack)