Woo logo

Industry: Tech/SaaS
Content provided: Blog content, tech content, SEO content, case studies

About Woo

Woo is the driving force behind WooCommerce, the flexible, open source commerce platform built on WordPress. Its mission is to democratize commerce and put people in control of their livelihoods — empowering anyone, anywhere, to sell anything.

Today, WooCommerce powers more than four million online stores and 31% of the top one million ecommerce sites, giving entrepreneurs, developers, agencies, and enterprise brands the freedom to build, customize, and grow on their own terms.

The Work

Since 2019, Blue Ivory has been the primary contributor to Woo’s official blog, educating millions of store owners, builders, and prospective entrepreneurs on how to start, design, build, manage, and grow their ecommerce businesses.

Working hand in hand with Woo team members across marketing, product, partnerships, community, and customer success, we’ve created content that supports every stage of the merchant journey — from first-time entrepreneurs wondering what licenses they need to growing brands considering new shipping strategies, marketing channels, and operational tools.

That range is what makes our work so meaningful.

The work has spanned industries just as wide: Restaurants, salons, services, automotive manufacturers, cat food retailers, kids’ toys, music equipment, handcrafted goods, specialty food, apparel, digital products, nonprofit organizations, and everything in between.

We’ve also helped them balance the needs of a global open source community with the business goals of Woo and commercial partners. That means creating content that supports merchants first while thoughtfully connecting readers to relevant paid products, extensions, payment solutions, marketing tools, and partner integrations.

Beyond traditional blog content, Blue Ivory has coordinated with major Woo partners like PayPal, Google, Klaviyo, and others; conducted interviews with partners, agencies, and store owners; developed customer stories; created hand-drawn illustrations and custom featured images; and supported select video and interview projects.The result: a long-term creative partnership that helped WooCommerce educate millions of entrepreneurs, support a global open source commerce community, amplify partner and merchant stories, and keep the official blog useful, human, and true to the mission of democratizing commerce.

Read the blog

Key Advantages

  • Deep ecommerce and WordPress expertise. Blue Ivory brought years of hands-on experience with WordPress, WooCommerce, ecommerce strategy, content marketing, design, and small business ownership to Woo’s content program. That depth helped us create content that was practical enough for beginners and credible enough for experienced store owners, developers, and marketers.
  • A long-term embedded partnership. Since 2019, Blue Ivory has worked as an extension of Woo’s internal team — collaborating closely with employees across departments, adapting to changing priorities, and maintaining consistency across years of evolving product, brand, and community needs.
  • Content across the full merchant journey. We help Woo educate entrepreneurs at every stage: choosing a business idea, launching a store, designing a product page, improving conversion, preparing for holidays, expanding internationally, managing shipping, building customer relationships, and staying motivated through the realities of entrepreneurship.
  • Founder-level empathy for entrepreneurs. Blue Ivory is a small business, too. We understand the ambition, uncertainty, constraints, and pride that come with building something of your own. That perspective helped us write for Woo’s audience with warmth, respect, and practical encouragement — not abstract marketing advice.
    Community-aware editorial judgment. WooCommerce sits at the intersection of open source WordPress, commercial ecommerce, third-party developers, agencies, partners, and millions of store owners. Blue Ivory helped create content that respected the broader WordPress community while still supporting Woo’s business goals and partner ecosystem.
  • Partner and stakeholder coordination. We coordinated content on Woo’s behalf with major partners, including payment, marketing, and ecommerce technology brands. That work required balancing partner messaging, Woo positioning, merchant value, technical accuracy, and editorial independence.
  • Customer stories and interview-led content. Blue Ivory conducted interviews with store owners, agencies, and partners to uncover real stories from the WooCommerce ecosystem. These pieces helped show what merchants were building on WooCommerce — not just what the platform could do in theory.
  • Custom creative production. In addition to writing and editing, Blue Ivory created original visual assets for Woo, including hand-drawn illustrations, unique featured images, and supporting creative for special content series.
  • Mission alignment that shows up in the work. To our team, Woo’s mission to democratize commerce resonated deeply (a common AI phrase, but in this case we mean this from the heart!). We genuinely believe in helping entrepreneurs pursue their professional dreams with tools they can control. That shared belief has made the partnership feel natural — and helped the content stay human, encouraging, and useful.

  • Blue Ivory has been an incredibly reliable extension of our content team for many years.

    They move quickly and their upbeat, positive attitude fits our vibe perfectly. We never have to worry about brand safety or missed deadlines — when we need something, they handle it proactively and make sure it’s done right.
    Vanessa Peterson
    Lead, Content Marketing, WooCommerce

Have a similar project?

Let’s discuss how we can transform or create your online presence.

Get in touch